Anybody in group sales knows that your chance of booking a convention or other event grows exponentially if the decision maker just visits your facility. Most meeting planners would never book a convention without understanding the facility’s total experience with a visit. Pictures, floor plans, statistics and even promotional videos just don’t cut it.
But a high quality, online Tour de Force goes a lot farther. It allows planners to experience your facility online, in the comfort of their own offices, without having to incur travel costs. They can understand the space in ways that just aren't possible with still images, because they see all of it in context, from the inside. And because the planner can look in all directions on a 360VR tour, he or she can see that your facility has nothing to hide. That reinforces your credibility.
Research indicates that 360VR tours can increase sales.
Given the fact that 360VR is a leading edge technology, little market research has been done on it so far. But one key study in the hotel industry shows that 360VR tours result in 16% more bookings overall. (TIG Global) By all indications, the same growth opportunity exists for the group sales and meeting category.
A Tour de Force offers high-resolution, full screen quality that showcases a facility in the detail and splendor it deserves. And virtual tours are easy, quick and less expensive than site visits. So expect growing numbers of planners to rely on them in the months and years ahead.