June 28th, 2012
LEST WE FORGET — Milwaukee’s Music Scene Memorial, Turner Hall Ballroom, Milwaukee, WI
A concert is an event to be experienced. If it weren’t wouldn’t everyone just watch a convenient video or listen to a recording? Still photos can capture select moments and views. Video can show every moment and movement of a performance in its entirety. But to convey the look and feel of actually being there? 360VR does that best. It allows viewers to take control of the experience looking where they want when they want for as long as they want — just as if they were there in person, putting it all into context. All three media combined give the best of all worlds, of course, drawing on the strength of each.
If the experience of some place or event is a big part of its draw 360VR can be your best, most persuasive tool to convey that.
What about 360 video, you may wonder. That offers some exciting possibilities. The downsides are high bandwidth demand, computer power needed and lower image quality. In real-world terms, the viewer is often limited to a significantly smaller, lower resolution experience than is possible with still 360VR. Of course, that trade-off will diminish over time as internet speeds, computer power, and 360 video camera capabilities increase. More importantly (to me) is that only recently has 360 video capture been possible in what I would call professional quality (sufficient resolution and without obvious stitching errors). We look forward to offering it in the near future.
November 23rd, 2011
Experience the mass protest rallies in Madison heard around the world.
If you ever wondered about the power of 360VR to convey the experience of a place or event, check out this Tour de Force of the protest rallies in Madison, Wisconsin that took place in February and March of 2011.
Still photos and video of the rallies where everywhere. They showed what was happening (mass protests against a bill from Governor Scott Walker and the Republican led legislature that would strip public unions of collective bargaining rights). But viewers remained outside observers. There was little sense of what it was like to actually be there. The experience and passion that participants shared ends up being a critical part of the story. It is simply missing in other media. 360VR lets viewers step into the image and experience the events for themselves.
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May 15th, 2011
Formal Living Room at Frank Lloyd Wright’s Taliesin
(IPad / iPhone version available.)
The guided tour is a company’s highest value form of marketing, the one they are willing to spend the most per person because the results justify it. But by its very nature the number of people that can be reached is limited, by cost, by time, by capacity, by distance… until now. With our unique guided virtual tour you can reach prospective and current customers 24/7/365 anywhere on the globe. The results speak for themselves. (See below.)
The center of Frank Lloyd Wright’s world was Taliesin East near Spring Green, Wisconsin. It was his home, workshop, architectural laboratory and inspiration for nearly all his life. Our international award winning Tour de Force, allows visitors from around the world to experience this place in ways only a personal visit could provide before. The response has been dramatic.
A Guided Tour where you are in control: This virtual visit introduces our powerful guided tour capability which is unique in the industry. If they want, visitors can sit back and be lead on the tour by a guide directing their attention to various aspects of a location, even augmenting the presentation with still images (or any media) to illustrate points. This is much like a physical tour or narrative video. Unlike either visitors are in control. They can move around to locations and topics of interest to them in any order they want. They can always drop out of the guided tour to explore on their own and “rejoin” the tour at any point. This becomes highly interactive and engaging and is proving quite intuitive. Try it out.
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July 21st, 2010
(IPad / iPhone version is available but without the massive animations. That isn’t quite possible — yet.)
Immersive images are all about experiencing a place, and a fireworks display is definitely an experience! A Tour de Force brings it to life virtually. Bursts in front and behind you. Reflections in the water and windows. Bursts light up the crowd below. And don’t forget the sound. (Turn up your speakers.)
Still images can capture beautiful moments. Video can show events over time. But both are passive and singularly focused. The viewer remains an outsider. To experience an event or place–to get a sense of actually being there–you need to be in control, looking where and when you wish, seeing everything in context. Animating action and adding sound heighten the realism significantly.
A Tour de Force 360VR is unique in its ability to bring it all together, to actively engage the viewer. It is the next best thing to being there. You get the “best seat in the house” without battling massive crowds or worrying about the weather or parking. And of course that experience is available 24/7 worldwide.
Now ask yourself, does viewing this make you want to experience it in person more or less? Almost nobody will say less. Tour de Force 360VR is a very effective way to market as well as share.
Warning: With all the surrounding action this Tour de Force will really challenge some computers. If you are unsure try the SD (standard definition) version first. It could also take some seconds for the fireworks to appear. Fast computers with fast internet connections should have no problem, including in full screen.
Experience the Lakefront Fireworks.
May 3rd, 2010
A basic facility tour, loads of people
This is a basic facility tour of the Milwaukee Public Market. It demonstrates:
- How Scott Witte can shoot 360VR in situations filled with people.
- Multi-level floor plan with field of view “radar”.
- Ability to place elements such as maps, text, menus etc. outside the panorama image, giving a cleaner view of the image. In this case the map is moved back over the image in full screen mode but could easily have been left in a separate section off the image.
December 9th, 2009
A basic hotel virtual tour
Housed in the renovated, historic Marshall Fields building, this hotel in downtown Milwaukee blends old-world splendor with modern amenities. The all-suite rooms offer uniquely high ceilings and huge windows with spectacular vistas of the streets and river downtown.
This virtual tour represents our most basic production level. Still the highest quality HDR images but with a minimal interface: windowed plus full screen options with simple thumbnail navigation. Notice the greater impact full screen offers. Greater impact = greater results. Even franchise hotels have the option to produce their own, individual websites. Our full screen 360VR tour modules are easily added to your new or existing site. The interface and features can be set up any way you like.
A 2016 study by Google found that when hotels offered a 360 virtual tour it doubled web visitors’ interest in booking a room there. If you want the best results we would be thrilled to help. 414.345.9660