Archive for the ‘New Features’ Category

Frank Lloyd Wright’s Taliesin – A Guided 360 VR Virtual Tour

Sunday, May 15th, 2011
Formal Living Room at Frank Lloyd Wrights Taliesin

Formal Living Room at Frank Lloyd Wright’s Taliesin

The guided tour is a company’s highest value form of marketing, the one they are willing to spend the most per person because the results justify it. But by its very nature, the number of people that can be reached is limited, by cost, by time, by capacity, by distance… until now. With our unique guided virtual tour, you can reach prospective and current customers 24/7/365 anywhere on the globe. The results speak for themselves. (See below.)

Experience a guided 360VR Tour of Taliesin East

The center of Frank Lloyd Wright’s world was Taliesin East near Spring Green, Wisconsin. It was his home, workshop, architectural laboratory, and inspiration for nearly all his life. Our international award-winning Tour de Force, allows visitors from around the world to experience this place in ways only a personal visit could provide before. The response has been dramatic.

A Guided Tour where you are in control: This virtual visit introduces our powerful guided tour capability which is unique in the industry. If they want, visitors can sit back and be led on the tour by a guide directing their attention to various aspects of a location, even augmenting the presentation with still images (or any media) to illustrate points. This is much like a physical tour or narrative video. Unlike either visitors are in control. They can move around to locations and topics of interest to them in any order they want. They can always drop out of the guided tour to explore on their own and “rejoin” the tour at any point. This becomes highly interactive and engaging and is proving quite intuitive. Try it out.


Lakefront Fireworks, Milwaukee, a 360VR Experience

Wednesday, July 21st, 2010

Lakefront Fireworks Milwaukee

Experience Milwaukee’s July 3rd Lakefront Fireworks

Immersive images are all about experiencing a place, and a fireworks display is definitely an experience! A Tour de Force brings it to life virtually. Bursts in front and behind you. Reflections in the water and windows. Bursts light up the crowd below. And don’t forget the sound. (Turn up your speakers.)

Still images can capture beautiful moments. Video can show events over time. But both are passive and singularly focused. The viewer remains an outsider. To experience an event or place–to get a sense of actually being there–you need to be in control, looking where and when you wish, seeing everything in context. Animating action and adding sound heighten the realism significantly.

A Tour de Force 360VR is unique in its ability to bring it all together, to actively engage the viewer. It is the next best thing to being there. You get the “best seat in the house” without battling massive crowds or worrying about the weather or parking. And of course that experience is available 24/7 worldwide.

Now ask yourself, does viewing this make you want to experience it in person more or less? Almost nobody will say less. Tour de Force 360VR is a very effective way to market as well as share.

Warning: With all the surrounding action this Tour de Force will really challenge some computers. If you are unsure try the SD (standard definition) version first. It could also take some seconds for the fireworks to appear. Fast computers with fast internet connections should have no problem, including in full screen.

Experience the Lakefront Fireworks.


Milwaukee Public Market — A 360° Virtual Visit

Monday, May 3rd, 2010
Milwaukee Public Market

A basic facility tour, loads of people

Explore the Milwaukee Public Market

This is a basic facility tour of the Milwaukee Public Market. It demonstrates:

  • How Scott Witte can shoot 360VR in situations filled with people.
  • Multi-level floor plan with field of view “radar”.
  • Ability to place elements such as maps, text, menus etc. outside the panorama image, giving a cleaner view of the image. In this case the map is moved back over the image in full screen mode but could easily have been left in a separate section off the image.