The most cost effective way to increase bookings

The internet is critical to the hospitality industry's bottom line.

In 2009, more than 55% of all travel bookings and up to 40% of all hotel bookings in North America were generated from the Internet. That’s double the 2008 numbers. At least another third of hotel bookings will be directly influenced by online research, but booked offline. (eMarketer, HeBS)

The web is particularly important to resorts and travel attractions. 88% of vacationers conduct travel planning online, and visit an average of three to four websites before making a reservation. (The Travel Industry Association and American Express, PhoCusWright)

Research shows that 360VR tours drive bookings.

A 2007 study for Omni Hotels found that online visitors who were offered 360VR tours were 67% more likely to book a room online. And the richer the media (adding video, music, voiceover, animation, etc.) the higher the conversion rates, more than doubling “look to book” ratios. Bottom line, research indicates that 360VR tours results in 16% more bookings overall. (TIG Global)

That’s because 360VR tours engage your website visitors in the experience of your place. And a high quality, high resolution Tour de Force is the most engaging 360VR tour available today. A common return on investment for a Tour de Force is roughly four weeks. After that it’s pure profit. Try getting that kind of return on any other investment.